From the Streets to the World
What started as a passion project between friends has evolved into a movement. Our founders, Alex and Jordan, met while studying design in downtown LA. Bonding over their love for street culture and minimalist aesthetics, they set out to create a brand that would stand out in the crowded streetwear scene.
We believe in the power of simplicity and the impact of thoughtful design. Each piece in our collection is carefully crafted to combine comfort, style, and durability.
Our Values
Quality First
We source only the finest materials and work with ethical manufacturers who share our commitment to quality.
Sustainability
We're committed to reducing our environmental impact through sustainable practices and responsible sourcing.
Creative Freedom
We celebrate individuality and self-expression through our bold, minimalist designs.
Meet the Team
Alex Chen
Co-Founder & Creative Director
Jordan Lee
Co-Founder & Head Designer
Taylor Kim
Head of Operations